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Nataconnexindo.com, Tangerang – If there was ever a saying about brands and digital marketing, it would be how your popularity will change forever in the world of social media! This is not a simple matter of being famous, selling well to the global market, or simply be recognized easily. No, this is about how the many tools and advantages of a digital marketing will affect how your brand’s products and services in a whole new level like you have never seen before! By using the social media to spread content, ads, posters, videos, articles, and many more, you can rapidly increase your brand’s popularity and raise sales levels beyond what a simple traditional marketing could do. This is due to the the way online business works, which is using the many social media platforms to send messages and content to the internet. 

The Internet is easily accessible by anyone whenever they want, so spreading your brand’s image, product’s specifications, and service’s details is very effective this way! A good business plan should always include a digital marketing in tandem with traditional marketing to maximize sales! But do you know? Digital marketing makes a product’s sales goes up, as well as enhancing brand image in the public eyes... but it also affect its popularity! The popularity we’re talking about here is not about the sales numbers, but a brand’s whole identity and brand awareness! Digital marketing and popularity are tied neatly together, though maybe in different ways that you thought. Nata Connexindo will explain it below!

Let’s say you’re selling a breakfast cereal named ‘Chet’, and you succeeded to promote it to the whole world with digital marketing campaign in your business plan. Your product’s sales is as high as it can be, and all is good. But is it, really? A mishap from your secretary ended up tarnishing the ‘Chet’ image, and it took a whole lot of effort plus money to undo the damage. Whoops, what’s going on here! Just as easily digital marketing increase your brand’s image, it can also decrease it in just about the same absurd speed! Everything posted online spreads like wild fire, after all. The ‘reputation’ we’re talking about is how your brand’s image is keep getting seen and judged in real time by people, for as long as it continue to exist. No matter how much you raise the brand’s popularity, it can always go down a notch in no time flat. So being careful and maintaining a healthy image for a long length of time is very important, much more than trying to sell! Digital marketing and popularity are best friends that must persevere together!

And that’s our conclusion about digital marketing and popularity! We Nata Connexindo hopes to see you again in the future! (GK)