Nataconnexindo.com, Tangerang – People have been buzzing all over when the magic of VR or
Virtual Reality technology hit the world of digital marketing. It has so many cool, yet practical effects to the digital marketing industry as a whole, which can affect the whole image, concept, perception, visibility, and many more aspects of your products for online business! However, do you know another technology called AR or also commonly abbreviated as Augmented Reality?
Augmented Reality or AR is similar, but different from it’s brother, VR. While VR is bringing its users a brand new world through its headset interface, AR works the opposite way. Augmented Reality uses any sort of smart tools like smartphones, projectors, laptops, and the like to impart a 3D effects to the real world! Take the world wide success game of Pokemon GO for example: by using AR technology, your phone will project, moving, living monsters on the real world for you to catch! These cute creatures can be seen swimming the lake where you fish, the mountain where you went on expedition, or even in your backyard! Augmented Reality is just that: using 3D imagery to enhance the real world we live in for many benefits! Then, how about Augmented Reality in digital marketing? Read on, for Nata Connexindo will explain it all...
Augmented Reality can be used in more creative ways than a game; you can project your building or product design in a live 3D presentation by using the VR feature on your smartphone, for example! You can even project real posters and various images all at once to your audience by using AR! Augmented Reality in digital marketing is also very interesting: your customers and investors can use AR tech on their phones as well... so all you need to is create a program of application that can project your desired product information to them, then lets them download it! They can project and examine your products, services, and other info by simply turning on the AR feature on their smartphones, anytime, anywhere! This way, you can reach potential customers and investors in unimaginable ways!
That basically sums up the definition and application of Augmented Reality in
digital marketing! We of Nata Connexindo hopes you will come up with your creative AR constructs for digital marketing one day!